Case Study: FitVine Wine

FitVine Wine
  • Wine company that combines their love for wine and fitness with an ethic for sustainability.
  • Wines made with lower sugar and those looking for a vegan option, are on the keto diet or want to address certain allergies.
  • Made from the best pesticide-free, grapes for a full alcohol, approachable, clean taste experience.
  • www.FitVineWine.com
People drinking wine.

Client Goals

Goals for Fit Vine Wine's website:

  • Increase online sales in the United States
  • Drive Organic Traffic through Search
  • Analyze data & analytics to maximize Search opportunities.
FitVine Chardonnay Bottle

My Approach

  • Deep dive into FitVine's website analytics.
  • Identify high (and low) peforming pages and look for patterns.
  • Understand search terms the website has rankings for.
  • Keyword research to identify new, attainable terms to rank for.
Website Analytics

Services

  • Consulting and Website Strategy
  • Web Development
  • Website management
  • Data & Analytics
  • Search Engine Optimization (SEO)
FitVine Web Development

Results

  • Work with 3rd party Shopify apps to streamline different tasks.
  • Create custom app that handles a mixed case purchase.
  • Develop website through 2 redesigns.
  • Identify and gain rankings for wine related keywords that involve 'low sugar' and 'low carb'.
  • Established digital brand standards to facilitate partnership with other leading brands
Website performance

FitVine Wine, LLC

Jim Ivaldi and his consulting efforts have been instrumental in keeping our online operations moving forward. His knowledge of digital marketing including SEO, analytics and driving traffic while helping us manage our Shopify Plus store has kept FitVine Wine at the tip of the spear in a very competitive industry. Five Star Consultant!!"

Mark Warren
President, Co-Founder
FitVine Wine, LLC