Case Study: Forged
- Leading provider of high-quality, hand-designed, meaningful apparel
- Passionate about building community and character with customers
- Forged.com
Client Goals
- Implement a comprehensive online marketing strategy to achieve brand recognition comparable to other top lifestyle clothing brands
- Develop a robust and reliable next-generation website to increase sales and revenue streams
- Optimize e-commerce platform, customer shopping experience, and conversion rates
Jivaldi Approach
- Fused technology and marketing into a fully-integrated digital marketing strategy
- Aligned marketing solutions with desired brand and customer experience
- Implemented performance analytics to drive quality and results
- Evolved daily site maintenance into tactics to achieve long-term objectives
SERVICES
- Consulting and strategy
- Risk evaluation and management
- Needs-based research of best-in-class e-commerce platforms
- Rapid prototyping and proof-of-concept
- Customized website development, design, and maintenance
- E-commerce optimization
- Creative branding and asset development
- Multi-channel advertising, including display, social media, and pay-per-click (PPC)
- Conversion Rate Optimization (CRO)
RESULTS
- Consulting and strategy
- Risk evaluation and management
- Needs-based research of best-in-class e-commerce platforms
- Rapid prototyping and proof-of-concept
- Customized website development, design, and maintenance
- E-commerce optimization
- Creative branding and asset development
- Multi-channel advertising, including display, social media, and pay-per-click (PPC)
- Conversion Rate Optimization (CRO)
Forged Clothing
Mike SauersWorking closely with an experienced agency like Jivaldi enabled us to quickly generate momentum for our American Sniper campaign and with strong impact. Their digital marketing acumen, combined with the ability to help strategize for our National campaign efforts, makes Jivaldi a valuable asset for our revenue and donation driving efforts. We are very happy to have such a responsive and dedicated team at our side."
Founder
Forged Clothing
Hard-earned Trust
Forged Clothing is like no other apparel company. Founded by two former U.S. Navy SEALs, the company is grounded in character, community, and trust—core values that make up the unique design and quality of their branded apparel and accessories. As such, Forged demands the highest level of integrity and commitment from its vendors. Jivaldi, whose founder and CEO is a former U.S. Marine Corps Officer, has leveraged its understanding of this unique culture to develop a long-term relationship as a digital marketing consultant, helping Forged grow its brand presence and drive greater revenue.
Turning Challenge Into Opportunity
Jivaldi began working with Forged in 2008, providing a small set of on-call website maintenance services for Forged.com. When the site shut down unexpectedly, resulting in a significant loss of revenue, Forged turned to Jivaldi to research and solve the issue. Beyond getting the site up and running again, Jivaldi saw an opportunity to help Forged build a next-generation website that not only would perform at much higher levels, but one that integrated digital marketing strategies to attract—and convert—a wealth of new customers.
Charting A New Course
Jivaldi’s expertise in digital marketing, gleaned from more than 15 years of consulting on projects large and small, is a valuable asset to Forged. Beyond delivering its traditional development and design capabilities, Jivaldi has helped Forged navigate the entire digital marketing spectrum in a performance-based role focused on customer experience and revenue generation. From risk evaluation and management to e-commerce and conversion rate optimization to creative branding and social media implementation, Jivaldi’s strategic, results-oriented solutions have helped differentiate Forged and take its site to new levels.
Fusing Technology With Creative
An increasingly popular American lifestyle-clothing brand, Forged requires a blend of performance and creativity for its site. As a proven digital marketing consultant, Jivaldi has successfully delivered both, seamlessly maneuvering the various technical development and creative branding components. With its ability to switch from “left brain” to “right brain” while juggling multiple tasks in a fast-paced environment, Jivaldi has helped Forged.com push the boundaries of traditional apparel shopping sites.Upon launching the new site in November 2013, Forged continues to rely on Jivaldi’s integrated marketing capabilities to measure and optimize its effectiveness in alignment with company goals.
About Jivaldi
James Ivaldi (Jivaldi, LLC) is a results-driven digital marketing consultant with over 20 years of experience that relies on data and analytics to provide search engine marketing to drive traffic and sales. From managing the creative design or web development process to your migration to Shopify or Wordpress, James is here to help you manage your corporate site and ensure that it becomes a profitable part of your business.